Dylan Mulvaney has continued to promote brands on his social media accounts, as he faces an ongoing backlash over his collaboration with Bud Light.
The transgender influencer, 26, has been at the center of a storm over the past two months, after he in a video posted to Instagram on April 1 said that the beer brand had sent him a can with his face on it to commemorate 365 days of his living as a ‘woman’.
Mulvaney’s partnership with the brand drew condemnation from a number of conservative figures, including Texas Rep. Dan Crenshaw, with many issuing calls for a boycott of Bud Light.
Amid the backlash, Mulvaney slowed down the frequency of his social media posts, particularly those featuring brand partnerships. However, Mulvane last week shared a paid partnership ad on Instagram touting a product from K18 Hair—a brand he has worked with in the past.
On Thursday, Mulvaney took to his Instagram Story to show off a pink embossed spiral curve bag by designer brand Mugler, ahead of stepping out in Los Angeles to attend the opening night of the stage show A Transparent Musical.
Mulvaney has earned more than $1 million through promoting brands on social media, according to the New York Post. These companies cover everything from fashion and skincare to grocery shopping.
At the time, a spokesperson for Bud Light’s owner, Anheuser-Busch, told Newsweek that the “commemorative” can was typical of its work with “hundreds of influencers” across its brands “as one of many ways to authentically connect with audiences across various demographics.”
The spokesperson added that the commemorative can “was a gift to celebrate a personal milestone and is not for sale to the general public.”
Following the criticism and reports of plummeting sales, some Bud Light executives took a leave of absence, including marketing head Alissa Heinerscheid and Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands.
In recent weeks, a number of social media users have shared photos and videos of Bud Light on store shelves and at venues in a bid to illustrate the purported success of the boycott of Bud Light.
