Elon Musk officially announced the new Twitter CEO: “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! Linda Yaccarino will focus primarily on business operations, while I focus on product design & new technology. Looking forward to working with Linda to transform this platform into X, the everything app.”
Yaccarino is chairman of global advertising and partnerships at NBCUniversal (NBCU), where she has worked for more than a decade and manages a global team of 2,000 people who have generated more than $100 billion in ad sales, according to her company profile.
Yaccarino and her team were instrumental in the launch of Peacock—NBCU’s ad-supported streaming platform—and have embraced new ways of measuring advertising performance, as well as forging partnerships with the likes of Apple News, Buzzfeed, YouTube, Snapchat and Twitter, her profile said.
According to her LinkedIn profile, Yaccarino is also involved with the World Economic Forum, WEF, where she chairs the organization’s taskforce on the future of work and sits on the media, entertainment and culture industry governors steering committee.
Yaccarino has also partnered with government on several occasions, first helping to promote healthy lifestyles as a member of the President’s Council on Sports Fitness and Nutrition, appointed by former President Donald Trump, and later working with government agencies, the White House and Pope Francis to produce a Covid-19 vaccination campaign in her role as chair of nonprofit advertising group the Ad Council.
The executive’s connection to a pandemic-era vaccination campaign has also worried conservatives of Twitter’s liberal content moderation, many of whom fear Yaccarino could bring back censorship again.
https://twitter.com/BernieSpofforth/status/1656923064519610378
Meet Linda Yaccarino, the new CEO of Twitter.
In 2020 interview, Yaccarino praised Jeff Shell and Brian Roberts, her bosses for taking the right steps to “fight social justice and equality”. Also, Yaccarino commended her company’s progress of hiring “50% of women and 50% people… pic.twitter.com/u73vrpnEmA— I Meme Therefore I Am 🇺🇸 (@ImMeme0) May 12, 2023
